Yuchengco Museum Teams Up with Freelance Writers’ Guild

Bringing Culture into Blogging 101 and SEO
Yuchengco Museum Teams Up with Freelance Writers’ Guild

The Freelance Writers’ Guild of the Philippines (FWGP) has partnered with Yuchengco Museum for a series of writers’ workshops and talks by experts in culture, arts, design, and heritage. The partnership is in line with the museum’s new Culture and Media program, a collaboration with various writers groups. FWGP is the first partner under the program.

“Media practitioners, journalists, and writers are the links by which cultural information and education is disseminated to the general public. In the information age, it is imperative that cultural institutions share substantive knowledge about culture, art, design and heritage. This 2012, Yuchengco Museum focuses on Culture and Media, bringing together ideas, sectors, groups, and institutions in collaborative ventures that will highlight culture as an intrinsic and central pillar for development directions,” museum curator Jeannie Javelosa announced.

FWGP’s quarterly workshops focus on writing for the needs of the creative industries. The first in the series kicks off on February 11, Saturday, with Ganns Deen talking on Blogging 101 and Janette Toral giving an overview of search engine optimization (SEO). At a museum lecture open to the public at 3:30 p.m., Yuchengco Museum administrator Dannie Alvarez shares a theoretical framework on culture, while Philippine Daily Inquirer columnist and architect Isabel Berenguer Asuncion speaks on Let the Eyes Speak: Articulating the Language of Design.

FWGP founder Ime Morales says the workshop series aims to seek and mentor new writers from among seminar participants; help develop and upgrade their writing skills; and educate aspiring writers about the different forms of writing for new media/blogs, TV and film, and children, among others. FWGP hopes to enhance the capability of writers—senior, junior, and aspiring—by educating them on possible sources of income outside their professional practice.

The topics of the succeeding workshops are:

· Writing for TV, film, and theater, followed by What Clicks with the Filipino Masa: Motifs in Filipino Blockbuster Films or Indie Culture on April 21

· Opinion writing vis-à-vis Filipino Cultural Values: The Spirituality in Filipino Dance and Music on July 28

· Writing for Children side-by-side Philippine Culture and History as a Source of Inspiration for Creative Concepts on October 27

Workshop fee is P1,800. Discounts are available for students, senior citizens, and FWGP members. For inquiries, email abrina_programs@yuchengcomuseum.org or call (632) 889-1234. Yuchengco Museum is located at RCBC Plaza, corner Ayala and Sen. Gil Puyat Avenues, Makati City.

# # #

About Freelance Writers’ Guild of the Philippines

FWGP is a new group of freelance writers based in the Philippines. Its members include journalists, newspaper and magazine contributors, copywriters, researchers and documenters, blog writers, screenwriters, literary writers, and SEO experts. It is committed to protecting the welfare of freelance writers and to elevating the quality of their work output.

About Yuchengco Museum

Since 2005, the Yuchengco Museum has been dedicated to fostering a greater public appreciation of the finest in Filipino and Sino Filipino visual arts and creativity. Located in Manila’s bustling financial district of Makati, the museum offers exhibitions, programs, and publications focusing on three themes—Sino Filipino Expressions, Design as Art/Art as Design, and Bridging Cultures.